Mtv As The Dominant Music Video Outlet Essays -

Mtv As The Dominant Music Video Outlet Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the I Want My MTV marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices. The board of the Warner - AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Commu nications and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos . Music videos, song length visual depictions used in the promotion of a musical act's latest release, were already popular on European television since the mid 1970s. A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network. The set-up and programming of the entire operation was to be established in approximately six-and-a-half months. Bob Pittman, a WASEC programming executive with a background in radio, wanted to ensure the new music video outlet delivered programming that appealed to its target audience of twelve to thirty-four-year-olds. This age demographic was both desirable and difficult for advertisers to reach as young adults typically did not watch much of what television offered at the time. He determined that, with little exception, the cable service would have no distinguishable programs. Video upon video would be presented by on-air personalities dubbed video jockeys, veejays for short, who would also provide entertainment news and conduct artist interviews. The absence of scheduled programming was, as stated by Tom McGrath in MTV: The Making of a Revolution, a radical notion as regularly scheduled programs were the norm on American television up to this point. Programming the new music video outlet in this manner made it as familiar as format commercial radio, while presenting it using the medium of television, to its young target audience. The name of the new music video cable service began as TV-1, a name that Bob Pittman felt fit the youthful arrogance the channel embraced. With little support for the name from other WASEC executives, an M representing music replaced the 1 in the name. The name eventually evolved into MTV, Music Television. With a name chosen for the new cable outlet, Fred Seibert, the Director of On-Air Promotion, was charged with commissioning a logo for MTV. Manhattan Design, the studio hired by Seibert, eventually developed the logo still used by the channel today: a large block M with a small TV that looks spray painted on. Many in Sales and Marketing at WASEC thought the logo left much to be desired, with one executive asking Seibert if he thought it would endure as long as the CBS eye. Almost two decades later, the MTV logo is arguably one of the most recognizable pop culture icons. A video of the Buggle's Video Killed the Radio Star marked the launch of MTV at 12:01 AM August 1, 1981. Jack Banks notes in Monopoly Television: MTV's Quest to Control the Music that at the start, the music video channel was available in 2.1 million homes and was not offered in either New York City or Los Angeles. The absence of MTV from cable systems in these two cities presented several problems for the new cable outlet. The amount of available advertising time sold, only thirty percent at the channel's launch, did not seem likely to increase without advertising executives able to see MTV. National media coverage of the new music video channel was also lacking its start-up, with the exception of one reporter from the Los Angeles Times. An effective marketing campaign would

How to Get to Know Your College Professors

How to Get to Know Your College Professors You may be totally intimidated by your professors, or you may be eager to meet them but not know what to do first. Its important to remember, however, that most professors are professors because they like teaching and interacting with college students. Knowing how to get to know your college professors might just end up being one of the most rewarding skills you learn during your time in school. Go to Class  Every  Day Many students underestimate the importance of this. True, in a lecture hall of 500 students, your professor may not notice if youre not there. But if you are, your face will become familiar if you can make yourself noticed a bit. Turn In Your Assignments on Time You dont want your professor to notice you because youre always asking for extensions and turning things in late. True, he or she will get to know you, but probably not in the way you want. Ask Questions and Engage in Class Discussion This can be an easy way to have your professor get to know your voice, face, and name. Of course, only ask questions if you have a legitimate question (versus asking one just for the sake of asking) and contribute if you have something to say. Chances are, however, that you have plenty to add to a class and can use that to your advantage. Go to Your Professors Office Hours Stop in to ask for help with your homework, ask for advice on your research paper, ask your professors opinion about some of the research he is doing, or on the book theyre talked about writing. You can even stop in to invite him or her to your poetry slam next week! While you may at first think theres nothing to talk to a professor about, there are, in fact, lots of things you can discuss with your professors. And having a one-on-one conversation is perhaps the best way to start to build a connection! See Your Professor Speak Go to an event where your professor is speaking or to a meeting for a club or organization your professor advises. Your professor is most likely involved in things on campus other than just your class. Go hear him or her lecture and stay afterward to ask a question or thank them for the speech. Ask to Sit In on Another of Your Professors Classes If youre trying to get to know your professor- for a research opportunity, for advice, or just because he or she seems really engaging- you most likely are interested in similar things. If they teach other classes that you might want to take, ask your professor if you can sit in on one of them this semester. It will indicate your interest in the field; additionally, it will lead to a conversation about why youre interested in the class, what your academic goals are while youre at school, and what interested you in the topic in the first place.

Interview Essay Example | Topics and Well Written Essays - 750 words

Interview - Essay Example So many times, the unit has to work with families as a whole† in order to decrease the safety and risk factors that brought the children into states care in the first place†. Johnson’s job seems extremely difficult because they deal with families that have drug and violence problems, mental health issues and societal dysfunctions.  He is exposed daily to violence and other strenuous situations which could really take its toll in a period of time. Still, he performs his duties and responsibilities to reunite the children back with their parents or legal guardians. However, his department’s goals are seldom achieved. Nevertheless, he still continues to work and do his best to make a better place for Texans to live. With the strain employees can get from the situations described above, Johnson does not say he loves or even enjoys it. He claims though that â€Å"it takes a certain mentality to work at my job†. He tries to explain this by further saying, â€Å"There is a high degree of employee turnover and burn-out. My co-workers are all operating under the same level of stress and workload as I do, so there is an inherent bond we all share related to the understanding of what each co-worker has to deal with on a day to day basis†. ... consciously or unconsciously formed an action that benefits them emotionally and psychologically, assuring each other that they understand how they feel because they are going through similar situations. Probably, the knowledge that one is not alone in his struggles is already a great help for the employees especially for them who are dealing with difficult situations. This seems to be a different story told compared to other companies and departments. Nevertheless, perhaps the bond between the co-workers is more of a necessity that is called for by their circumstances and not an unusual occurrence that happen in their office. One negative impact of Johnson’s job is not having enough time with family. He claims that he loves his family, composed of a great wife and two children and mentions their cat and dog with a smile. He says he would really love to stay with them as much as he can. However, his job places restraints on this desire. He says, â€Å"I am on call 24 hours a day, and could have to go into work at anytime†. He further adds, â€Å"I often work more than an 8 hour day†. Asked how he handles situation between work and family, Johnson says he and his wife handle difficult situations the best way they can. He also informs that they learn from past mistakes and move on into better directions. When inquired if he ever tried some solutions to reduce pressure, he expressed his gratefulness for the counseling support given in their department. He also claims that with the nature of their work, it is not uncommon for the employees to seek counseling with therapists because they deal with really horrific situations. Speaking with therapists largely helps employees cope with stress however Johnson claims that whether or not employees are willing to deal with it is

Brain development from infancy to the age of two Research Paper

Brain development from infancy to the age of two - Research Paper Example Positive in that the infant’s brain is open to learning new things and acquiring new skills as well as enriching influences. However, the young brain is prone to developmental problems especially when the environment is un-nurturing or impoverished. Research shows that the environment of an infant’s early years can have effects affecting the infant throughout life. Muehlenbein, (2010) further says that due to advanced technology, effects relating to early brain development and the environment are now easier to study and understand. Patterns in brain activity that seem to be related to some types of negative early experiences can now be identified by neuroscientists. However, some scholars argue that even before the brain scanning tools allowing this study, some behaviors stemming from early stress, poverty, maltreatment and neglect could be seen even before technology. The evidence provided by neuroscientists is of essence and should be paid attention to since it is crucial in helping people understand how exactly the environment affects brain development. Such knowledge will help children who are at risk and to reverse where possible the consequences of early adversity. Neuroscientists may also aid in our efforts to learn when experiences affect children. Understanding the patterns of specific periods of vulnerability is a better way of improving efforts towards intervention. Brain development begins in the first three weeks after a child is conceived. At conception, it is the egg and the sperm that meet forming a single cell that determine the potential of the genes. Over 55% of the genes carry out the work of brain development. Cells in a thin layer develop on the embryo (Brestan & Lee, 2009). The cells merge to form a tube filled with liquid which is the foundation of the brain and the spinal cord. At this stage, the embryo produces neurons also called nerve cells and in the first month, the cells multiply to produce

Anna Quindlen Essay Example for Free

Anna Quindlen Essay When you think great American author, many people think of Anna Quindlen. She won many awards. They include but are not limited to a Pulitzer and two Clarion Awards. She is an older sister and a daughter, as well as a wife and mother. Anna Quindlen has published many, many literary works, including novels, children’s books, nonfiction works, columns, and new table pictorials. This woman is not only an author, but she is a role model and hero to some, having accomplished her dreams with great dignity and grace. Anna Quindlen was not always Anna Quindlen the famous author. First, she was Anna Marie Quindlen, the oldest of five children in Philadelphia, and later on, New Jersey. She has one sister and three brothers, all of which are younger than she is, her sister being the youngest of the five. When Anna was nineteen, her mother, an italian woman, died of ovarian cancer at age fourty. She uses that experience in much of her writing, such as â€Å"A Short Guide to a Happy Life.† This left her with only her father, and Irish man, as most of the characters in her books such as â€Å"Object Lessons’ are. Since she was a teenager, Anna Quindlen has been a feminist, and although her reasoning has changed quite a bit, she still remains one. Anna currently is married to a man named Gerald Krovatin and has three children. They all live in New York City. This incredible woman has written and published four best-selling novels. They are â€Å"Object Lessons,† â€Å"One True Thing,† â€Å"Black and Blue,† and â€Å"Blessings.† â€Å"Black and Blue’ was made into a movie as well as â€Å"One True Thing†. Anna also has three collection of her colums published. They consist of â€Å"Living Out Loud,† â€Å"Thinking Out Loud,† and â€Å"Loud and Clear.† She also wrote about her own personal experiences in â€Å"A Short Guide to a Happy Life, â€Å"Being Perfect,† and â€Å"Imagined London.† â€Å"Being Perfect† is a national bestseller as well as â€Å"A Short Guide to a Happy Life.† She was a columnist for the New York Times from 1981 to 1994, and 1990 was a big year for her. In that year she was given the title of the third woman in New York Times history to write a column for the Op-Ed page. In 1995 Anna became a full-time book writer and left her column and journalism. In 1992, Ms. Quindlen won a very honorable prize. In the category of Commentary, Anna Quindlen won a Pulitzer Prize. However, she did not stop there . She went on to win a Mothers At Home Media Award in 2001, and two Clarion Awards. The first, in 2001 for Best Regular Opinion Column in a magazine, and the second in 2002 for Best Opinion Column from the Association for Women in Communications. Annna has received honorary doctorates from Moravian College, Smith College, Denison University, Stevens Institute of Technology, and Mount Holyoke College. She was also give the University Medal of Excellence from Columbia. Ms. Quindlen was also a Victoria Fellow in Contemporary Issues at Rutgers, a Poynter Fellow in Journalism at Yale, and a Fellow of the Academy of Arts Sciences. These things, among others, are what set her apart from others, and she has something to show for her achievements. And so Anna Quindlen accomplished more emotionally than any other woman on Earth. She was the third woman to write a certain column for the New York Times, and a best-selling author at the same time. As a role model for women everywhere, Anna Quindlen went from being little Anna Marie Quindlen to the great woman she is now. Her words have allowed the people of the twenty-first century to make great life choices and love people for who they are. Anna is thanked and revered for as long as she is remembered, which will definetly be for years and years to come.

Dubaya :: Essays Papers

Dubaya He brought his father's sterling name, degrees from Yale and Harvard, some $13,000 left in his trust fund, and his strongest personal asset — an exuberant charm spiked with wisecracks. Bush never found much oil in Texas, but he slowly found his way. He married and fathered twin girls, quit drinking, began studying Scripture, and made his an unsuccessful foray into the family business by running for Congress. He learned to court friends and political supporters of his father, the vice president. And he hooked up with the oil investors who would eventually help him become managing partner of the Texas Rangers baseball team. Bush used the Rangers post to cultivate celebrity status and prepare for a gutsy, winning challenge to Democratic Gov. Ann Richards in 1994. The Rangers deal also made him a multimillionaire. George Walker Bush was born July 6, 1946 in New Haven, Conn., where his father, already a flying hero of World War II, was charging through Yale. When he was 2, his parents moved West to chase the oil boom. But young George also endured great sorrow at age 7, when his little sister Robin died of leukemia. The next child, now Florida Gov. Jeb Bush, was seven years younger. Three others followed: Neil, stung by the S&L scandal of the 1980s and now a business consultant; Marvin, a venture capitalist; and Doro, wife of a Washington lobbyist and mother of four. None seems to have felt the weight of their father's successes as much as the eldest, often called ``Junior'' although he's one name short of George Herbert Walker Bush. He followed his father's path to prep school in Andover, Mass., and then Yale, but failed to live up to his legacy in academics or sports. Instead, he's remembered at Andover for organizing stickball tournaments and lavish pep rallies that brightened an otherwise rigid campus. At Yale, like his father, he was tapped for the secret Skull and Bones society and became president of Delta Kappa Epsilon. Fraternity brothers remember him as ``the life of the party'' among a group preoccupied by beer, sports, soul music and, of course, girls. Friends say Bush avoided the nascent Vietnam War protests at Yale and didn't brook criticism of his father, then a Texas congressman supporting the war. Shortly before graduation in 1968, Bush signed up for pilot training in the Texas Air National Guard, where it was unlikely he would be sent to Vietnam.

Short Story and Grace Paley

The brakes screech to a halt, the passengers topple over, and the child falls into a tragic death. In the short story, â€Å"Samuel,† by Grace Paley, a young boy loses his life while engaging in a risky type of playtime with his pals. Although it is a terrible happening, it makes you first ask, â€Å"Who is to blame?† After reading the story thoroughly, it becomes very evident that the boys were taking a risk, ignoring authority, and acting foolish. These boys couldn’t have known what was going to happen, but they also did nothing to prevent this tragedy. The four little boys in the story of â€Å"Samuel† are taking part in a dangerous pastime, hopping back and forth between two subway cars. Although the story does not depict the age of the boys, we can infer that they are of a responsible age. If these children are old enough to be out on their own hopping train cars, with their parents aware, then they are old enough to know the risk factors. The boy knew that this was a daring act, but continued in his carefree actions. The reader can only assume that the four boys had as much responsibility for their well-being as their caretakers did. The boys were just having fun, but there are times in life that the fun may be too costly. Alfred, Calvin, Tom, and Samuel were not aware of half of the things that could go wrong, but the older passengers, such as the mothers, could only imagine. At one point, an older lady tried to correct the kids, â€Å"You boys will be hurt. You’ll be killed.† The boys ignored the woman’s warning and laughed. If the kids would have accepted their correction with respect, things might not have ended so brutally. After reading this passage, most of us can logically assume that this wasn’t an intelligent pastime. Jumping trains and climbing walls is not the safest, nor smartest thing one can do. They had been warned by an adult of their actions. Neither the forbidding woman, nor the man who pulled the emergency cord can be faulted. The woman tried to settle the boys, and the man’s intentions are not visible. A problem occurred when the boys became foolish and too playful. The boys were callow and made matters worse by not weighing consequences on an already careless act. By their lack of discipline, authority, and sense, Samuel fell to his untimely death that day. The blame can be placed upon many different characters, but only the boys could take full responsibility for their actions under the given circumstances. It is a heart-breaking story, but it is a tragedy that could have easily been prevented.